I came across the Ayumi skincare product range while I was in Holland & Barrett a few weeks ago. I am aware these products are normally available in south-east asian supermarkets. However, to see them in more well known places took me by surprise. I actually went in to the store looking for a decent face mask as my current one was almost running out. After spending some time reading about the product I was impressed by a lot of the ingredients and decided to make the purchase – Ayumi Turmeric and Papaya Face Mask.
I went home and researched into the Ayumi brand more thoroughly. I realised they were trying to market themselves as a company that sells ‘organic’ and ‘natural’ skincare products. For instance, their core ingredients are plant based and their approach is rooted in ayurvedic practices. From an ethical point of view, they tick many boxes. For example, all their products are certified ‘vegan’ by the Vegetarian Society. Also they do not test on animals and are Peta certified. So all that looks good, however in terms of the product itself – the Turmeric and Papaya Face Mask, is it any good? Let’s find out.
Ingredients – Aqua, Kaolin, Zinc Oxide, Glyceryl Stearate SE, Bentonite, Caprylic/Capric Triglyceride, Polysorbate 60, Caprica Papaya (Papaya) Fruit Extract, Lycium Chinense (Goji berry) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Dipotassium Glycyrrhizate (Liquorice extract), Glycerin (vegetable origin), Panthenol (Vitamin B5), Tochopheryl Acetate (Vitamin E), Parfum, Palmitic Acid, Stearic Acid, Benzyl Alcohol, Glyceryl Caprylate, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Amyl Cinnamal, Cinnamyl Alcohol, Citral, Coumarin, Geraniol, Butylphenyl Methylpropional, Limonene, Linalool.
- Paraben Free Formula
- No SLS
- No Mineral Oil
- Free from Artificial Colours
- Ayumi Naturals are against animal testing
- Vegetarian Society Approved
On the product info, it states the face mask will cleanse and revitalise your skin. It will target skin that is prone to marks and blemishes. The product comes in 200ml which I purchased from Holland & Barrett. However, you can also buy from Amazon. At the time of writing this review, it retailed at £5.99 (prices can very since writing the post).
The Ayumi Turmeric and Papaya Face Mask has some really good ingredients. For example turmeric is known to enhance complexion and make skin bright. It is widely used in India and can be found in many skin lightening products. Papaya is also very beneficial as it makes the skin soft and supple. Kaolin clay on the hand draws out impurities and is really good if you are looking to unclog pores and give your skin a thorough clean.
In my case, I use the face mask once a week. It is the third stage of my skincare regime. Starting off, I use a cleanser, then face scrub and finally the face mask. I keep the skin slightly wet and then apply the mask, being very careful not to apply under the eye area. I keep it on for at least 20 minutes until it becomes hard. Then using a wet cloth I gently wipe off and rinse through. I finish off with either a moisturiser or a facial oil.
Price-wise I think it’s very good. £5.99 for 200ml will last you a very long time if like most people you only use a face mask once a week. The texture is light-medium and very soft which means you only need a small amount to cover your face. It spreads very nicely and once settled, the dry layer washes off without much effort. I find getting a wet cloth and gently removing the clay is the best way as it ensures no excess is left on.
After using the product for over a month, I can say my skin feels slightly tighter and there is some improved softness to it. This tends to be more noticeable immediately after I use the product and stays for a couple of days but lessens after that.
Lately I developed a few blemishes and marks on my face. This was mainly due to a few spots that I unwisely kept on scratching. After using this mask it did reduce them slightly where they became a little lighter. However, they hadn’t gone away. I was expecting better results as the face mask is particular made to tackle this. Also I use a face scrub prior to the mask in order so that the latter may be more effective.
In the past I have had experiences with some face masks that caused a bad reaction to my skin. One in particular caused really bad acne! With this Turmeric and Papaya Face Mask, I am happy to report there was no such incident. This means, if you have sensitive or acne prone skin you should be ok to use this product.
Unfortunately there are quite a few things about the product I wasn’t happy with and below I will explain these…
My skin is normal to dry skin and I found after rinsing off, it does leave my skin a little too dry. I also felt it didn’t nourish the skin well enough. I do appreciate it is a clay mask, however the masks I used in the past did offer a nourishing feel. This unfortunately didn’t.
The turmeric which is a key ingredient in the product was meant to brighten my skin complexion, but it failed to do so. I was particularly disappointed with this as I know turmeric is a popular ingredient that is used in many skin brightening products.
The kaolin clay was another disappointment. On the product label it mentions how this will draw out impurities and cleanse the skin. However, I didn’t see this. Even after leaving the clay on for at least 20 minutes, my pores were not clean and I could still see some of the blackheads.
Another major turn-off for me was the strong perfume that is added to the product. I don’t think there was a need for this. The brand is marketed as ‘natural’ and ‘organic’. As a customer you have a sense of what you’re purchasing only to come across this artificial, a bit overpowering scent. For me this was a clear downside. Instead, had the face mask had a mild, gentle smell or even better, no scent at all, it would’ve given a more genuine feel. I think they got this wrong!
Price-wise it very affordable. I think the product will suit those with oily skin. Dry skin on the other hand, the results will not be worth the money. In my case, I will use it until it runs out. However, I don’t think I will be buying it again. I believe there are better face masks in that price range.