Loreal Pure Clay Detox Wash Cleanser Review

Today I will be reviewing the Loreal Pure Clay Detox Wash cleanser. I’m pretty excited as I don’t think I have used a clay cleanser in the past. I have used clay masks and recently reviewed the Biore Deep Pore Charcoal Cleanser. Generally I’ve had positive results with these as it suits my skin type – Normal to combination. My skin can get really oily at times and I try to use products that help minimise or reduce this.

In this review, we’ll be looking at the pure clay detox wash and I will tell you if it’s any good. Let’s dive straight in to the product and look at the list of ingredients.

The Product

IngredientsAqua/Water, Glycerin, Coco-Betaine, Sodium Laureth Sulfate, Disodium Laureth Sulfosuccinate, Potassium Laurate, Acrylates Copolymer, Kaolin, Pentylene Glycol, Sodium Chloride, Sodium Lauryl Sulfate, Moroccan Lava Clay, Charcoal Powder, Hydroxyacetophenone, Hydroxypropyl Starch Phosphate, Capryloyl, Salicyclic Acid, Tetrasodium Edta, Citric Acid, Montmorillonite, Polyglycerin-10, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Acrylates/Steareth-20 Methacrylate Copolymer, Sodium Dehydroacetate, Phenoxyethanol, CI 77499/Iron Oxides, Linalool, Limonene, Parfum/Fragrance. 

The product is meant to act as a ‘3 in 1’ – Cleanse, clarify and detox.

The cleanser comes in 150ml and can be used daily, both a.m. and p.m. I purchased mine from Boots, and at the time of writing this review it retailed at a price of £5.99.

Smell – The loreal pure clay detox wash cleanser has a mild but pleasant fragrance. It is not overpowering to put you off, but enough to make you notice it. I would describe it like a mild dry ‘powdery’ smell.

Texture – I would describe the texture as medium to runny in form. It is charcoal grey in colour. However, when you apply to the face, it turns into a white foamy soap. It massages nicely into the skin and you are able to lather up without much effort. Even if you leave it on for more than a couple of minutes, it doesn’t dry or harden the skin. Washing off is very simple and you don’t get that soapy, slippery feel which I have experienced with some cleansers.   


Kaolin and Charcoal – These 2 are key ingredients and you notice this immediately. Even from my first wash I noticed how the kaolin clay worked really well to absorb the excess oil from my skin. My skin is normal to combination and with some cleansers it can be difficult to get a thoroughly clean. Not with this one as it cleaned really well. The charcoal on the other hand, removed the dirt and grime and gave my skin a clean and fresh feel. Applying moisturiser afterwards was effortless. The cleanser prepped my skin really well for the moisturiser to glide through and sit nicely.

Oily, Combination Skin Type – Following on from the point above, I think if you have oily or combination skin, then this cleanser will really help. It controls the oil really well where I don’t feel the need to use a face scrub as much. In the past I used to use a face scrub 3 times a week. But now I use once or twice a week as the charcoal in this cleanser helps to pull out the dirt and reduces some of the blackheads. 

Doesn’t Dry or Strip Skin – This for me was a real plus point. I felt the active ingredients cleaned but didn’t dry or strip the skin. I sometimes get dry skin around my mouth area and need to moisturise this more than other parts of my face. With this product I had no such issue and was pleasantly surprised. Furthermore, it hydrated my skin pretty well.  


Price – I would say the price is a little on the high end. £5.99 for a 150ml tube may seem a bit expensive for some. I appreciate some cleansers will cost more but in my humble opinion, £3.99 would have been a more reasonable price. I say this mainly due to the fact the texture is a little runny and you do not need to apply a generous amount. This means it’s not going to last as long as your other cleansers.

Complexion – Some may not see this as a negative point, but for me I do expect my cleanser to at least do something for my complexion, i.e. make it a little brighter or give some radiance. With the loreal pure clay detox wash cleanser it unfortunately didn’t do anything here. My complexion was just normal I guess.   

Ingredients – The biggest turn off was this. Reading through the list, I wasn’t happy with some of the ingredients. For example, it has various forms of sulphate which can cause skin irritation for some users. Even though on the product info it says it is suitable for all skin types, I have read numerous reviews from those with sensitive skin complain about skin irritation and breakouts. Also, nowhere on the packaging does it mention the product to be paraben free. This for me is a big factor as I generally tend to stay away from products that contain parabens as long term use can be damaging for the skin.


The loreal pure clay detox face wash cleanser may be handy for me on days where my skin becomes really oily and needs that deep clean. The kaolin and charcoal really give the skin a super clean feeling. The main downside for me was unfortunately the long list of ingredients, namely sulphate! For that reason I don’t think I will use this on a daily basis and once the product runs out I doubt I will buy it again.

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